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Geeta Sidhu-Robb · Growth advisor

Every founder is on a rung. Most don't know which.

Seventeen years beside women building serious businesses — through raises, IPOs and a billion-pound exit. The work has a sequence. I teach it at the Bootstrappers' Business Academy.

FIND YOUR RUNG - FREE
Geeta Sidhu-Robb

£1bn+

Valuation at the private-equity exit she coached her client through, December 2025

Entrepreneur & Businesswoman of the Year winner

17 yrs

Building and advising businesses, from a £2,000 overdraft upward

IPO → Exit

Clients incl. Gwyneth Paltrow, Nadia Swarovski, Sam Smith of finnCap

Most founders aren't stuck for lack of ideas. They're stuck because nobody ever showed them the order things go in.

You can read every book, join every mastermind, and still be doing rung five's work while rung two is unfinished. The climb isn't harder than you thought — it's just out of sequence.

The 7 Rungs to £1 Million METHOD  · From £1 month

Bootstrappers' Business Academy

The Academy's method: seven stages of growth from first revenue to £2M+. Each rung is a month of work with me and a cohort at your stage — one diagnostic, one decision, one thing built. You don't move up until it holds weight.

1

The Foundation Rung

What the business is for, who you are as its owner, and the one number that tells the truth.

2

The Visibility Rung

Being known by the exact people who can buy from you — deliberately, not accidentally.

3

The Sales Rung

Asking for the money without apology, and customers arriving without you being charming in a room.

4

The Systems Rung

The processes, the team and the rhythm that let the business run a week without you in it.

5

The Revenue Rung

Pricing, margin and predictable growth — activity turned into profit you can plan around.

6

The Authority Rung

Funding, boards and the rooms where the money is — and being the calmest person in them.

7

The Million Rung

The seven-figure business, held steadily — scale, exit or hand over, on terms you set.

26 live sessions a year · Join any time · Cancel any time

EXPLORE THE ACADEMY

Five ways in

Start on the Rung You're Actually On

Every tier accesses Geeta's direct coaching. What changes is how far up the ladder you go — each tier unlocks the rungs you're climbing now, and what each of those rungs actually gives you.

Getting started · Rungs 1 to 3

Rung 1

Foundation

£1/mo

Getting the base right: purpose, positioning and the one number that tells the truth.

Rung 1 · Community · Fortnightly calls

Rungs 1–2

Emerging

£30/mo

Foundations plus visibility — being known by the exact people who can buy from you.

Rungs 1–2 · Community · Fortnightly calls

Rungs 1–3

Growing

£80/mo

Through the sales rung, with priority responses when you are mid-decision.

Rungs 1–3 · Priority replies in 24 hrs

Scaling up · Rungs 4 to 7

Most popular · Rungs 1–5

Rising

£147/mo

Systems and revenue — where founders stop doing everything themselves. The business starts running a week without you in it.

Everything in Growing, plus rungs 4 and 5
Community access
Fortnightly calls with Geeta
Priority replies within 24 hrs

Join Rising

All seven rungs

Established

£247/mo

Authority and the million rung, with direct access to Geeta — for founders taking the business to scale or exit.

The full seven-rung course
Community access
Fortnightly calls with Geeta
Priority hot seat on every call

Join Established

Not sure? Come to a breakfast first — it's free, and I'll tell you honestly.

SEE ALL FIVE TIERS

She took me through an exit at over a billion and never once let me negotiate from fear.

Founder & CEO · financial services · 2025

Before the climb 

Bootstrappers Breakfasts

Twelve founders, one table, no pitching, no panel. You bring the thing you're stuck on and we spend two hours on it. £10, and it's where most Academy members meet me first.

Mon 14 September · 8:30am · Cambridge  —  3 seats

Wed 4 November · 8:30am · Edinburgh  —  Open

Thu 5 November · 8:30am · Glasgow  —  Open

REGISTER YOUR PLACE
Geeta Sidhu-Robb

The podcast

Bootstrappers Breakfasts

The table, recorded. Founders talking about the part they'd normally keep quiet — the raise that nearly failed, the hire that didn't work, the number they were afraid to look at.

Watch on YouTube

Listen on Spotify

Latest episode
The hire you keep putting off

Episode
What a billion-pound exit actually feels like

Episode
Pricing, and why women discount themselves first

Geeta Sidhu-Robb

Who's holding the ladder

I Built the Ladder Because I Had to Climb Without One

I was a lawyer. Then my son was born with anaphylaxis and I taught myself nutrition to keep him alive. That became Nosh Detox — built on a £2,000 overdraft, first client Gwyneth Paltrow, five Entrepreneur of the Year awards later.

Since 2012 I've coached founders and CEOs through the parts nobody photographs: the raise that nearly failed, the co-founder who had to go, the exit that changed a family. I chaired Open Britain. I speak at the UN and at Davos. 7 Rungs is all of it, put in order.

2008  Founded Nosh Detox on a £2,000 overdraft
2025  Coached a client through a £1bn+ PE exit
UN  Spoke at CSW68 and CSW69; UN Women advocate
WCorp  Founder of the WCorporation certification standard

What Changes, In Their Words

She took me through an exit at over a billion and never once let me negotiate from fear.

Founder, financial services

I stepped into a role I felt too small for. Geeta made me the size of it in four months.

Managing Director, professional services

Straight-talking is an understatement. Revenue doubled; more importantly, I stopped dreading Mondays.

Co-founder, consumer brand

Free · Twenty minutes

Find out which rung you're actually on.

The Personality Profile is a scored instrument, not a quiz — built with LSE Generate and Cranfield. It measures the pattern compressing your capacity, names your rung, and tells you the one thing to do next.

Your rung, named — with the stall point that comes with it
Your invisible load, scored across four dimensions
One decision to make this month, not twelve

Take the Personality Profile

Your results land in your inbox the moment you finish. No spam, unsubscribe in one click.

Find your Rung