Lead Like A Womanβ’ Β· Day 3
The Four Locks
Four questions. Four commitments. The structure your business has been waiting for. Takes 8 minutes β but what you build here holds for the next 90 days.
Lock 1 of 4 β The Buyer
"Who is the specific person whose problem you solve?"
Not a demographic. Not "female founders." A situation. The woman who is already in the problem, right now. The more specific, the more she recognises herself.
Works for every model β products, services, SaaS, agencies, consultancies. Who is the person on the other side of your revenue?
Service/coaching
Product
SaaS/platform
Agency
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Lock 2 of 4 β The Problem
"What is the primary painful thing you remove β or the urgent thing you deliver?"
One problem. Not a list. The problem she'd pay to fix this week, not the problem you find most interesting to solve.
If you sell a product: what's the specific frustration, gap, or desire it resolves? If you run an agency: what's the situation clients are in when they finally call you?
Unstable revenue
Growth ceiling
Visibility gap
Authority gap
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Lock 3 of 4 β The Revenue Engine
"What is the one thing β product, offer, channel, retainer β that is your primary source of consistent income right now?"
Not your whole business. Not the thing you're launching next. The thing that, if it worked perfectly for 90 days, would change everything. Name it specifically.
Coaches: your flagship programme. Product founders: your hero SKU. Agencies: your anchor retainer. SaaS: your core subscription tier. If you don't have one yet β what should it be?
Group programme
Product bundle
Retainer
SaaS subscription
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Lock 4 of 4 β The Proof Horizon
"What does consistent look like for YOUR model β held for 90 days?"
This is where you stop measuring yourself against someone else's metrics. Define your own signal. What number, held for 90 days, would tell you: this works?
Not an aspiration. A realistic signal of repeatability. Small enough to hit in 90 days. Specific enough to be unmistakeable when it arrives.
Coaching
Product/e-comm
Agency
SaaS
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Lead Like A Womanβ’ Β· The Four Locks
My business, locked and loaded for 90 days.
1
My buyer
2
The problem I solve
3
My revenue engine
"What are you afraid will happen if you actually hold these four things for 90 days β without changing them?"
Sit with this. The answer tells you exactly where your work is. Bring it to your first coaching call.
