BOOTSTRAPPERS BUSINESS ACADEMY™ · The 7 Rungs to £1 Million METHOD
You're not stuck because you lack strategy. You're stuck because you're carrying more than your business was designed to hold.
The 7 Rungs method shows you exactly where you are, what's actually slowing you down, and how to move forward — without burning out or becoming someone you're not.
26 live sessions a year · Cancel any time
Join The Academy — From £1/mo
After the diagnosis
You've just seen your hidden pattern. Here's what to do with it.
Whether you've just completed the Personality Profile assessment, watched the session, or arrived here because something in how your business is moving — or not moving — finally needed a name: you're in the right place.
Most coaching stops at the diagnosis. It names the problem and leaves you to figure out the application on your own, while still carrying everything you were carrying before.
This is not a course. It is a live, structured coaching programme — built around the reality of how women actually operate in business.
Does this sound familiar?
If this is you…
You've built something genuinely successful — but it feels heavier than it should.
You're operating below your real capacity — and you can feel it every day.
You're holding everything together, but it's costing you in ways that don't show on a P&L.
You know you're ready for your next level — but you don't know what it looks like for you.
You've had coaching before. It was good advice built for someone else.
You don't need more information. You need the right structure — one that accounts for everything you carry.
Why most programmes fail women
Most women don't stall because they lack ambition.
They stall because the model was never built for them.
01 They are carrying invisible load that no business framework accounts for — the emotional labour, the holding, the editing that happens before anyone else enters the room.
02 They are solving the wrong problems — working harder on the surface while the structural issue goes unnamed.
03 They are following advice built for someone with more capacity than they actually have right now — not because they're less capable, but because the load is real.
You don't need more effort. You need a structure that matches how you actually operate.
The hidden tax
You are not starting your day with 100% capacity.
You're starting each day with what's left after:
— Emotional responsibility: holding the temperature of everyone around you
— Decision fatigue: hundreds of small calls before 9am
— Holding the business together in a way no org chart captures
— Managing everyone else, while editing yourself to make it easier for them
100% — Energy you start with
75% — Disappears before you open your laptop, into invisible work
<25% — Actually reaches your business
That's the hidden tax. It's exactly why growth feels harder than it should.
The programme
This is not a generic programme. This is a structured path.
Seven stages of business growth — from first revenue to £2M+ — coached at the precise intersection of your stage and your pattern. Not theory. Specific to where you actually are.
01
Identify your current rung
Know exactly where you are on the growth map — not roughly, precisely. Your stage determines your intervention.
02
Name your real stall point
The stall is never random. It is specific to your archetype and your rung. We name it and address it directly.
03
Remove what's draining your capacity
Your Personality Profile maps the invisible load. You see it, name it, and start making decisions that account for it.
04
Make decisions that match your stage
Every session is calibrated to what your rung requires — not what worked for someone several rungs above or below you.
05
Move forward with clarity, not pressure
The programme is built around the reality that you are running a business while doing this. The rhythm is sustainable.
06
Build with women at your stage
A cohort of founders doing the same work at the same time. Not isolation. Not generic group coaching. Peer-level accountability.
From the room
What women said after the session.
I left with a completely different relationship with myself as a founder.
Workshop attendee
I didn't realise how much I was carrying.
Workshop attendee
Get fed up with 'fitting in' and stand out. Be memorable. No apology. Just ownership.
Workshop attendee · Birmingham
How it works
26 live coaching sessions. One clear rhythm. Built for how you actually work.
Integration & strategy work
Apply & Consolidate
Two live sessions a month. Founder Q&A with Geeta — open coaching on what came up in practice.
Throughout
Cohort Community
An active community of women at comparable stages. Peer accountability, shared implementation. You are never working in isolation.
Join any time
Evergreen Entry
No waiting for a cohort start. Start Here onboarding places you precisely on the 7 Rungs before your first live session.
The honest conversation
Let's say the thing most people won't.
Women are far more careful about investing in themselves. Not because they lack ambition — because they take responsibility seriously, and they've usually tried things before.
What you're probably thinking
I don't want to get it wrong.
I've tried things before that didn't land.
I take this seriously — which is why I'm hesitating.
I don't fully trust this will be different.
What that hesitation actually is
The pattern introducing itself — the same caution that has you editing yourself in rooms.
That programme didn't work because it wasn't built for how you operate. This one is.
That seriousness is exactly why you need structure — not more solo effort.
You're right to want evidence. Birmingham was the evidence.
You're already paying.
Not in money — in something that compounds just as quietly.
• Delayed growth — the stage you've been at longer than you should be.
• Underused capacity — operating below what you actually have available.
• Carrying too much — the invisible load no one sees on your balance sheet.
• Staying in the same place longer than you would have, had someone named this sooner.
The investment
Five ways in. One programme.
Every tier accesses Geeta's direct coaching. What changes is how far up the ladder you go — each tier unlocks the rungs you're climbing now, and what each of those rungs actually gives you.
Rung 1
Foundation
£1/mo
See the map. Know exactly which rung you are on.
1 · Foundation
Name your real stall point and the one number that tells the truth.
Community access · Fortnightly calls with Geeta
Start with FoundationRungs 1–2
Emerging
£30/mo
Get known by the exact people who can buy from you.
1 · Foundation
Your rung, your stall point, your real capacity.
2 · Visibility
Be seen deliberately — without performing or shrinking.
Community access · Fortnightly calls with Geeta
Join EmergingRungs 1–3
Growing
£80/mo
Turn visibility into revenue you can count on.
1–2 · Foundation → Visibility
Everything below, in sequence.
3 · Sales
Ask for the money without discounting yourself.
Community access · Fortnightly calls · Priority replies within 24 hrs
Join GrowingMost popular · Rungs 1–5
Rising
£147/mo
Build the business that no longer needs you holding it.
1–3 · Foundation → Sales
Everything below, in sequence.
4 · Systems
A business that runs a week without you in it.
5 · Revenue
Pricing and margin that make growth predictable.
Community access · Fortnightly calls · Priority replies within 24 hrs
Join RisingAll seven rungs
Established
£247/mo
Scale to seven figures with direct access to Geeta.
1–5 · Foundation → Revenue
The full climb below, in sequence.
6 · Authority
Boards, funding and the rooms where the money is.
7 · Million
The seven-figure business, held steadily, on your terms.
Community access · Priority replies · Priority hot seat on every call
Join EstablishedComplete the Start Here module, attend your first live session, and if the programme isn't what you needed — you leave with a full refund, no questions asked.
You don't need more certainty. You need the right structure.
The women who create the most impact are rarely the ones trying hardest. They're the ones who have decided to be fully themselves — and found the structure that makes that possible.
Not sure which tier? Start with Foundation — Rung 1 access, £1/month, cancel any time.
Join The Academy Now